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You've arrived on Fifth. 200 years of icons and dreams

For two centuries, Fifth Avenue has been the pinnacle of luxury shopping, cultural landmarks and gilded glamour in the heart of New York City.
Welcome to the next chapter of our storied history.
As we say on Fifth… you've arrived!

200TH Anniversary Happenings

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Address to Impress: Fifth Avenue in the Gilded Age

Step back in time to New York's glittering Gilded Age as you stroll along Manhattan's most prestigious Avenue. This fascinating journey reveals how Fifth Avenue transformed from a quiet residential street into America's grandest address. Marvel at the magnificent architecture of surviving mansions and learn the captivating stories of the powerful families who called them home. From Caroline Astor's legendary ballroom to the Vanderbilt's French château, discover how New York's elite used their vast industrial fortunes to reshape the city's landscape. Your guide will unveil the hidden histories, architectural details, and social intrigue that defined this extraordinary era, while showing how Fifth Avenue's golden age continues to influence the vibrant heart of New York City today.

Saturday, March 29 Saturday, April 12, 26 Saturday, May 10, 24 11:30-1:00pm

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Begins at New York Public Library and ends at Grand Army Plaza

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Fifth Avenue: 200 Years of Stories and Legends

With a unique blend of evocative storytelling and rich historical insight, this delightful volume offers a captivating exploration of Fifth Avenue’s 200-year journey and transformation from its humble beginnings as a quiet residential street to its current status as a global icon of culture, wealth, and style.

Available from November 23

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Assouline Boutique The Plaza Hotel 768 Fifth Avenue

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Exclusive Dining, Events and More

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Enchanted Easter Buffet at the Peninsula New York

Experience the elegance of the season with a refined Easter Brunch at The Peninsula New York. Immerse yourself in a sumptuous spread, featuring tender Easter lamb, Festive Beef Roast, exquisite quiches, freshly baked hot cross buns, and the timeless charm of classic deviled eggs, among other delicacies. Our brunch also offers a thoughtfully curated children’s buffet, showcasing delightful favorites such as breakfast casserole and the freshest spring vegetables. No Easter gathering is complete without a touch of sweetness—savor our decadent carrot cake, indulgent seasonal desserts, and more, crafted to enchant your palate. Enhance your experience with live music to accompany your meal, a visit from the Easter Bunny, and an array of delightful children’s activities, including an enchanting egg hunt, to make this occasion truly unforgettable.

April 20 11:30am to 4:30pm

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Mezzanine Level The Peninsula New York 700 Fifth Avenue

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Easter Tasting Menu at the Modern

The Modern features Chef Thomas Allan’s refined, contemporary cooking in a beautiful setting overlooking MoMA’s Abby Aldrich Rockefeller Sculpture Garden. Enjoy their Easter Tasting Menu for one day only!

April 20 12 - 3pm

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The Modern 9 West 53rd

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Easter Brunch at the Pierre

Join us for a memorable Easter Brunch experience set in the unparalleled elegance of The Rotunda at The Pierre, A Taj Hotel, New York. What to Expect: - A lavish brunch buffet in the Rotunda with seasonal delights. - Main courses served at your table in Perrine - Executive Chef Vincenzo Garofalo brings the flavors of Springtime in Italy to the table.

April 20 11:30am to 4pm

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The Pierre, A Taj Hotel, New York 2 East 61st Street

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Afternoon Tea at La Maisonette in The St. Regis New York

Indulge in our beloved Afternoon Tea experience at the La Maisonette . Savor a curated selection of premium teas from Palais des Thés, complemented by a delightful array of artisanal tea sandwiches, desserts, and pastries. This cherished ritual dates back to Caroline Astor, the esteemed matriarch of The St. Regis and a prominent figure in New York Society. Each afternoon, Mrs. Astor welcomed a select circle of friends into her drawing room, sharing the latest gossip while indulging in an exquisite spread of sandwiches, cakes, and pastries. Today, this refined tradition remains a signature experience at The St. Regis, inviting you to partake in an afternoon of sophistication and camaraderie.

Fridays - Sundays 7am - 4pm

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La Maisonette The St. Regis New York 2 East 55th Street

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Brunch at Benoit New York

Benoit New York is a contemporary French bistro by Alain Ducasse. In August 2016, Alain Ducasse transformed the original Benoit into a more modern 21st century dining destination. While the updated look still retains traditional French bistro elements, such as the signature red velvet banquettes, the lighter color palette and brand new Wine Bar bring a breath of fresh air to the heart of Midtown Manhattan.

Saturdays and Sundays 12 - 3pm

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Benoit New York 60 West 55th Street

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Brunch at Il Gattopardo

Il Gattopardo serves traditional Southern Italian comfort food that has been adapted for the contemporary palate without compromising the authenticity of the cuisine, which became a must to its loyal upscale New Yorker clientele. We are committed to producing top quality Southern Italian gastronomy, to the use of authentic ingredients, and to keeping the tradition of Italian culture, and hospitality, vibrant and passionate. Our brunch menu is available on Saturdays and Sundays, with additional live jazz on Sundays!

Saturdays and Sundays 11:30am - 3pm

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Il Gattopardo Rockefeller Townhouse 13-15 West 54th Street

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